Office of Fair Trading

Challenges

• Lack of understanding of the UK door-to-door selling and in-home selling markets.
• Suspected suspicious activities took place withing the marketplace but had no direct knowledge of conditions.
• Needed to be able to develop legislative measures for consumer protection.

What we did

• Carefully and diplomatically recruited respondents for interviewing.
• Using causion and careful question framing were able to elicit frank conversation with interviewees.
• Conducted over 50 face-to-face interviews with key individuals in the industry.
• Performed detailed analysis and reported findings back to OFT.

Results

• Provided significant insight into the industry which was previously not available to the OFT.
• Highlighted many activities taking place which were of great concern to the OFT, which enabled them to take action as desired.
• OFT have since introduced legislation which is designed to make the marketplace safer for the consumer.

2020 Management Limited - No.1 Poultry London EC2R 8JR. Tel: +44 (0)207 869 7002. Fax: +44(0)207 643 2201